As founder of Low Season Traveller, creator of the Tourism Seasonality Summit and co-founder of the senior industry gathering Ember, Ged speaks not as an observer but as someone who has built platforms, convened global leaders and staked a career on the conviction that seasonality is travel's most consequential structural challenge.

His keynotes draw on thirty years of operational experience across Thomas Cook, Kuoni, TUI and Routes, with roles that gave him an intimate understanding of how concentrated demand distorts every layer of the tourism value chain, from the hotel that closes for five months to the airline that pulls a route because winter load factors don't add up. When he stands on stage, he is speaking from the inside.

In 2018, as overtourism was pushing the world's most visited destinations toward breaking point, Ged founded Low Season Traveller, the world's first multimedia platform dedicated exclusively to promoting travel in destinations' quieter seasons. What began as a direct response to that crisis has grown into a media and destination marketing operation spanning a digital magazine, two podcasts, a television strand and partnerships with tourism organisations worldwide.

That platform gave rise to the Tourism Seasonality Summit, now in its third year and co-produced with Routes (Aviation Week Network, Informa) the global travel industry's first dedicated forum for tackling the structural challenge of seasonality. In 2026, he co-founded Ember, an invitation-only senior gathering designed for the kind of candid, off-the-record dialogue the industry rarely allows itself in public settings.

Ged has keynoted at ITB Berlin, WTM, CAPA, PATA, IMEX, Seatrade and Routes World, addressing audiences across four continents — from ministerial delegations to trade conference floors. He serves on the management board of the World Tourism Association for Culture & Heritage and is based in Manchester, UK.

``His ability to convey complex ideas in an accessible and compelling manner resonated strongly with the audience. You can truly tell he is passionate about this topic. We can highly recommend Ged as a speaker and moderator.`` — Sarah Böhm & Julia Hahn, Nuremberg Airport Rendezvous

Ged's talks are practical and direct. He doesn't arrive with abstract theory. He arrives with thirty years of evidence, a founder's urgency and a clear challenge to everyone in the room: the calendar is the fix the industry keeps ignoring.

``His ability to convey complex ideas in an accessible and compelling manner resonated strongly with the audience. You can truly tell he is passionate about this topic. We can highly recommend Ged as a speaker and moderator.``

Ged's talks are practical and direct. He doesn't arrive with abstract theory. He arrives with thirty years of evidence, a founder's urgency and a clear challenge to everyone in the room: the calendar is the fix the industry keeps ignoring.