Grace Parker is a communications powerhouse who has spent over 16 years proving that great PR isn't just about headlines—it's about shifting perceptions, inspiring people, and driving measurable results. From leading the communications strategy for one of the world's largest travel rebrands to winning Travel PR of the Year 2025, Grace brings boardroom strategy and creative firepower to every challenge she tackles.

As Senior Partner at FINN Partners and former Global Senior PR Manager at TUI Group, Grace has guided some of the travel industry's biggest names through transformation, crisis, and growth. She led internal and external communications for the Thomson to TUI rebrand—engaging 12,000 employees and millions of customers through a cultural shift that built brand advocacy from the inside out. Her campaigns have won Travel Marketing PR Agency of the Year (2024 & 2025) and Advantage Travel Partnership PR Campaign of the Year (2023).

Grace doesn't just talk theory—she delivers real-world case studies, from water projection spectacles in Jamaica to sustainability programmes that shifted industry standards. She understands that PR is the bridge between strategy and storytelling, between boardrooms and booking engines.

Grace can also bring a unique perspective on how the language of leadership serves as a catalyst for internal transformation. Drawing from her experience in with TUI and other senior roles, she explores how the words leaders choose—and the narratives they construct—directly shape organisational culture and drive meaningful change from within. She can demonstrate how intentional communication can break down silos, inspire teams to embrace new directions and create the psychological safety necessary for innovation to flourish. Whether addressing resistance to change, building alignment across diverse teams or reinforcing new cultural values, Grace will illustrate how mastering the language of leadership transforms abstract vision into concrete action and sustainable cultural evolution.

Grace Parker brings energy, insight, and proven results to every stage. Whether as a keynote speaker or panellist, she reveals how organisations can harness the power of PR to change minds, shift culture, and unlock growth.