With almost thirty years in the communications landscape Jules is one of the most respected and well-known practitioners in the industry.

Blending a global and commercial mindset with a creative vision that has driven growth and innovation in the travel sector, Jules has led and delivered campaigns for leading outbound destinations, emerging nations, global hospitality brands and flagship airlines.

As a specialist in destination placemaking and strategic consultancy Jules is dedicated to shaping thriving communities and successful businesses and is a passionate believer in the power of tourism to deliver economic growth and improved infrastructures.

As CEO of LOTUS she grew the business into the leading travel and tourism integrated communications agency in the UK. She also created and oversaw an ambitious expansion plan taking the business into new markets, including Saudi Arabia, where she was the first person to open an independent agency, led wholly by Saudi women.

Featured annually in PR Week’s Power Book in the top five for the sector Jules has served on the PRCA Council, been Vice Chair of the PRCA Travel & Tourism group and is a regular judge for industry awards. She has sat on the advisory committee of the Travel Media Awards since its inception.

As a commentator she has spoken across the globe at events including Future Hospitality Summit, Arabian Travel Market, ITB, World Travel Market and Tourism Innovation Sumit.