Peter Shanks
Hall of Fame Speaker
``The Peter Shanks Effect`` – Where Passion Meets Performance
Renowned for his natural, engaging communication style and ability to translate complex industry challenges into actionable insights, Peter is a highly acclaimed speaker and thought leader.
A Track Record of Transformation
Peter's three-decade career reads like a masterclass in travel industry evolution. From creating retail empires to revolutionising cruise experiences, he's consistently turned vision into reality:
Built retail powerhouses – Established 800 Going Places shops for Airtours Group and developed retail capabilities for First Choice Holidays
Revitalized iconic brands – Led Cunard Line's renaissance with the legendary Queen Mary 2 Queen Victoria and Queen Elizabeth
Transformed luxury cruising – Spearheaded Silversea Cruises' integration into Royal Caribbean Group; delivering 6 new ships in 4 years while pioneering the expedition cruise sector
The Speaker Who Delivers Results
Peter doesn't just share stories – he creates impact. His presentation at the 2024 Advantage Cruise Conference generated what organisers called the ``Peter Shanks Effect,`` leading to a significant surge in luxury and expedition cruise sales. This ability to inspire immediate commercial action sets him apart in an industry where motivation often fails to translate into results.
Versatile Expertise Across Every Platform
As a Keynote Speaker:
Peter captivates large audiences with his authentic passion and real-world insights, drawing from leadership roles across Royal Caribbean Group, Carnival Corporation, Thomas Cook, and beyond.
As a Moderator:
His deep industry knowledge and natural curiosity make him the perfect guide for complex panel discussions, ensuring every voice is heard while keeping audiences engaged.
As a Panelist:
Peter brings gravitas and fresh perspective to any discussion, with an uncanny ability to cut through industry jargon and deliver practical wisdom.
Beyond the Boardroom
Peter's influence extends far beyond conference halls. His live social media expeditions – including memorable reports from Antarctica among the penguins – have earned him a devoted following and demonstrate his ability to make travel accessible and exciting for diverse audiences.
Industry Recognition
CLIA Hall of Fame Inductee (2024) – Honoured for outstanding contribution to the cruise industry
Travel Weekly Outstanding Contribution Award (2025) – Recognizing exceptional industry impact
Regular contributor to trade and consumer media on key industry issues
What Audiences Say
``Peter doesn't just speak about transformation – he embodies it. His sessions are masterclasses in turning challenge into opportunity.``
``The passion is infectious. You leave Peter's presentations not just informed, but inspired to make real change.``
Topics of Expertise
Leadership in times of transformation
Commercial performance optimization
Building and scaling travel retail operations
The future of luxury and expedition travel
Inspiring teams through industry disruption
Navigating corporate integration and growth